SOM "Same Old Mistakes" was established in 2018 in Rome with a mission to provide unique and fashionable clothing and accessories for everyone worldwide.

Our team, consisting of artists and designers, draws inspiration from internet culture and the fusion of digital and physical realities. Our ultimate goal is to provide you with looks that are not only Instagram-worthy but also make you stand out in real life. Our collection caters to every mood and personality, ensuring that you will find something that suits your style, whether it's bold, colorful, trendy, or edgy.

We are honored and proud to have a diverse range of satisfied customers and partners from all over the globe. We appreciate your support and look forward to continuing to provide you with exceptional fashion that showcases your unique self.

Look no further, you found your favorite Brand :(